EcoLabs - Ecological Literacy Initiative

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Jody Barton for Greenpeace 2007

Even when people start to acknowledge the problem, the systems in place are insufficient to make the changes necessary. We are all heavily embedded in a system that is unsustainable, and it is perpetrated by enormous advertising budgets. Within advertising, illustration can be used as an effective greenwashing tool by companies more eager to appear to be working towards a green agenda rather than actually doing anything about it. When advertising works to make unsustainable consumer choices aspirational, illustrators and designers become implicated in perpetuating systemic problems.

But advertising and the media can also be harnessed to work against the activities that are destroying our environment...

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